Lyfestyle Meals opens at the Virginia Beach Oceanfront for healthy meal delivery or grab-and-go dishes – The Virginian-Pilot

VIRGINIA BEACH — Since the Connecticut native relocated to Virginia Beach six years ago, Colin Smith has been building a brand around healthy eating as a lifestyle.
What began as Smith’s entrepreneurial e-commerce venture into prepared and customized meals in 2018 has now expanded into a brick-and-mortar storefront at the Oceanfront.
The store at 208 27th St. sells grab-and-go meals for breakfast, lunch, dinner and snacks. Every meal comes with a protein, starch and vegetable medley with a side sauce created in-house.
Customers can also place orders online at without a subscription or membership. Meals range from $6 to $13 each. Smith said the menu, featuring 48 different products, changes weekly to keep it interesting.
“We will take care of the customized needs of individuals … including desires, allergies and restrictions,” he said.
Weekly deliveries are made throughout Hampton Roads on Wednesday or Sunday in a reusable insulated bag. Already looking to grow the business beyond Hampton Roads, Smith plans to open two other locations within the next few years.
A pivot during the coronavirus pandemic helped fuel the expansion. When Smith shifted to digital marketing, he said Lyfestyle experienced an increase in business, including a 200% jump at one point.
“We were doing close to 2,000 meals a week,” he said. With a seven-man crew, Smith said they were working long hours to fulfill the orders.
Smith had leased a spot at a commissary kitchen in Virginia Beach for almost three years. The business began when friends and family members asked him to create meals for them. Before long, friends of friends began to inquire, too.
Once the business had finetuned its systems and procedures and grew its services to 160 households weekly, Smith said it was time to find his own spot.
The Oceanfront location is convenient for business neighbor, Emily Kramer, who owns Kaizen Athletics, a functional fitness gym 1 mile away. Often working 14-hour days, she relies on Lyfestyle’s high quality, nutrient-dense foods that can be microwaved in two minutes for lunches and dinners several times a week. The meals fit the needs of gym clients, too, she said.
“It makes it easier, more convenient and provides real food that is so much better for you,” she said.
Interested in the culinary arts since his teenage years, Smith said his first job was as a dishwasher, which led to a job as a line cook and then to the front of house.
“I became obsessed with nutrition as an impoverished college student who paid my own way through,” said Smith, who earned his bachelor’s degree in business and kinesiology from Westfield State University in 2016. He also played wide receiver on the school’s football team.
But it was a dream Smith shared with his late childhood best friend, Jacob DiNoto, to open a restaurant together one day that ultimately fueled his business.
“Although it wasn’t really the concept we talked about when we were children, I feel like Lyfestyle Meals is a fulfillment of that,” Smith said.
Sandra J. Pennecke, 757-652-5836,


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